Our Story
Traditional consulting firms help build a plan or solve a problem. Persistently focuses on building businesses that regularly solve problems, using less energy on firefighting, and more energy on tackling new horizons. We build future-resilient organizations that put people and customers first. Our clients emerge with a drive to continually evolve in a world of ever-increasing change.
Our approach is informed by our Persistence Management Philosophy™ - an approach inspired by three themes that make us human.
1
Persistence Hunting
A theory that at a critical state in humanity’s evolution we learned to consistently accomplish big things by working as a team. Coordinated groups of early humans could literally chase big game to exhaustion by combining knowledge of their landscape, communication, and persistence. We build this same capability into your company.
2
Pursuing a Common Vision
A second theory on human evolution suggests that our ability to work in groups that extend beyond our personal connections is tied to storytelling – the ability to have a common goal and some cultural norms about how we operate. Shared visioning and explicitly stated norms and values propel some of the most successful companies.
3
Strength and Balance
We believe that life, and business, work best by finding a balance through healthy tension. In an organization of any size, there are pulls by one constituency that will be balanced by a similar pull in another. Good companies don’t brush these tensions under the rug. Rather, they harness their power in a disciplined way to grow stronger.
These three themes inform our management approach. If you’re interested in moving past the latest management fads and want to build a strong, resilient culture that brings out the best in our human nature and enables consistent performance, we’re here to help.

